| Campaign | Channel | Impressions | Clicks | CTR (%) | Conversions | Cost (USD) | CPC (USD) |
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|---|
| Spring Launch | Facebook Ads | 24,191 | 829 | 3.43 | 15 | 1,726.07 | 2.08 | |
| Spring Launch | Google Ads | 28,991 | 377 | 1.30 | 128 | 351.07 | 0.93 | |
| Spring Launch | 40,747 | 2,251 | 5.52 | 22 | 684.50 | 0.30 | ||
| Summer Promo | YouTube | 41,058 | 3,109 | 7.57 | 65 | 581.51 | 0.19 | |
| Summer Promo | Facebook Ads | 37,564 | 3,289 | 8.76 | 168 | 582.42 | 0.18 | |
| Summer Promo | 11,864 | 640 | 5.39 | 56 | 1,706.57 | 2.67 | ||
| Back to School | YouTube | 39,828 | 1,643 | 4.13 | 250 | 989.60 | 0.60 | |
| Back to School | 12,723 | 3,307 | 25.99 | 136 | 488.67 | 0.15 | ||
| Back to School | Google Ads | 37,404 | 1,623 | 4.34 | 159 | 2,815.55 | 1.73 | |
| Holiday Blitz | Google Ads | 38,347 | 3,131 | 8.16 | 114 | 1,951.43 | 0.62 | |
| Holiday Blitz | YouTube | 42,767 | 3,840 | 8.98 | 104 | 967.79 | 0.25 | |
| Holiday Blitz | 30,227 | 3,321 | 10.99 | 16 | 1,074.23 | 0.32 | ||
| Q1 SEO Push | 11,230 | 3,867 | 34.43 | 204 | 2,767.42 | 0.72 | ||
| Q1 SEO Push | Google Ads | 26,698 | 4,958 | 18.57 | 45 | 526.95 | 0.11 | |
| Q1 SEO Push | Facebook Ads | 35,105 | 2,599 | 7.40 | 49 | 2,662.26 | 1.02 | |
| New Product Teaser | YouTube | 30,557 | 2,829 | 9.26 | 271 | 821.38 | 0.29 | |
| New Product Teaser | Google Ads | 41,005 | 3,733 | 9.10 | 146 | 2,688.63 | 0.72 | |
| New Product Teaser | 19,831 | 403 | 2.03 | 89 | 324.48 | 0.81 | ||
| Remarketing Test | Google Ads | 12,389 | 1,367 | 11.03 | 116 | 855.55 | 0.63 | |
| Remarketing Test | Facebook Ads | 23,671 | 298 | 1.26 | 50 | 1,853.64 | 6.22 | |
| Remarketing Test | 9,377 | 2,746 | 29.28 | 220 | 2,166.13 | 0.79 | ||
| Brand Awareness | Google Ads | 31,832 | 3,235 | 10.16 | 289 | 1,243.25 | 0.38 | |
| Brand Awareness | Facebook Ads | 8,761 | 896 | 10.23 | 51 | 877.82 | 0.98 | |
| Brand Awareness | 21,817 | 2,327 | 10.67 | 121 | 2,833.53 | 1.22 |