Build a SaaS Plan Comparison Table From Excel That Converts Better
Update pricing-page comparisons without rebuilding code blocks.
Product marketing teams often track packaging details in spreadsheets before publishing pricing updates. Hard-coded grids create unnecessary release work.
Before: each plan update requires engineering edits and QA.
After: product marketing updates one spreadsheet and republishes the same embedded table.
Main friction point: Plan details drift when feature limits are updated in docs but not on pricing pages.
Create Your First TableA concrete example
A SaaS team adds a new Growth plan and changes API limits. Marketing updates the spreadsheet and republishes without waiting for a full release cycle.
Example spreadsheet for this post: Download Example Sheet
| Plan name |
|---|
| Starter |
| Growth |
| Scale |
| Enterprise |
| Partner |
| Monthly price | Seat limit | Storage | API access | Support tier | Best fit segment |
Powered by TableMaker |
|---|
| 29 | 5 | 100 GB | No | Early-stage teams | ||
| 99 | 25 | 1 TB | Yes | Priority | Scaling teams | |
| 249 | 100 | 5 TB | Yes | 24/5 | Multi-team orgs | |
| 799 | 999 | Unlimited | Yes | 24/7 | Regulated orgs | |
| 149 | 50 | 2 TB | Yes | Priority | Agencies |
Why a web table works better for this use case
A web table is easier to use when people need to:
•
Prospects can compare plans quickly.
•
Pricing edits can be shipped by non-engineering teams.
•
Feature limit mismatches are easier to catch.
What this usually looks like in the spreadsheet
A typical spreadsheet for this workflow might include:
•
Plan name
•
Monthly price
•
Seat limit
•
Storage
•
API access
•
Support tier
•
Best fit segment
A practical way to publish it
1
Upload your current plan matrix
- Keep each feature as a clear column.
- Include support and limit values.
2
Configure decision-focused sorting
- Allow sorting by price and seat limits.
- Filter or group plans by customer segment.
3
Embed in your pricing or sales pages
- Publish in one place your team already updates.
- Reimport whenever packaging changes.
Final thoughts
If you already have the spreadsheet, start with that file and publish one table for your next stakeholder review.
Create Your First Table